Product Support

There are many companies whose executives choose responsible advertising.  Not only do we want to boycott those products whose advertising is offensive, but we want to support those who choose not to sell with sex, violence, degradation, or emaciated models.

Here are a sample of products that you may feel you want to support.  Please contact them to let them know of your support and your reasoning behind it. See some of the ad photos below.

DOVE:  It is about time someone did it.  Please check out http://www.campaignforrealbeauty.com/ and let them know you approve of what they are doing.

CURVATION: Curvation is a new line of underwear for the curvaceous woman.  Their spokeswoman is Queen Latifah and so far their advertising has focused on confidence and womanly curves without using nudity.  Please write or call them with thanks.  You may reach them at http://www.curvation.com/ or 1-800-505-2378.  Also see their site for Project Confidence at http://www.curvation.com/pc/index.php

NIKE: Nike recently placed ads with the banner line of "My butt is big" and ended with "And those who might scorn it are invited to Kiss it."  Thank you NIKE.

REEBOK: The advertising line for Reebock shows strong and athletic women in competitive poses that are not at all suggestive or sexualized.  Support Reebok for showing the ability of women, not the sexuality of women!!!  Contact them at http://www.reebok.com/ or Reebok International Ltd., PO Box 1060, Ronks, PA 17573

GIRLS INC: A recent ad for Girlsinc.org started with "Tell me to throw every inch of my 4 foot frame into everything I do"  and showed a young girl playing either baseball or softball.   See http://www.girlsinc.org/

EILEEN FISHER:  This company has had multiple ads supportive of women.  One states "I've developed an eye for whats real in people and things."  Another says "Women change the world every day." Write them at Eileen Fisher, 2 Bridge Street,  Irvington, NY 10533 or http://www.eileenfisher.com/ 

BAN DEODERANT:  One ad for ban showcases their product (imagine that) with the phrases "Ban Self Doubt, Ban Excuses, Ban Peer Pressure, Ban Fear, Ban Stereotypes, Ban Inhibition, Ban Broken Hearts, Ban Conformity, Ban Ignorance, Ban Hate."  Write to Ban in support at Ban Deodorant, The Andrew Jergens Company, 2535 Spring Grove Avenue, Cincinnati, Ohio 45214-1773

FILA:  Like Reebock, FILA has had great ads showcasing women's athletic achievments and their strength and determination.  Support them by writing
Fila U.S.A Corporate Headquarters, 14114 York Road, Sparks MD 21152 or comment at http://shop.fila.com/us/eng

FRUIT OF THE LOOM: Fruit of the loom should be applauded for choosing to advertise their new line of underwear- Fit for me- without using Barbie doll look a-likes.  Contact them at http://www.fruit.com/.

TIMBERLAND: One ad from the Timberland company honors a woman for working on the Appalachian trail- stating "She's not a model. She's a model person."  Write them in support at The Timberland Company, 200 Domain Drive, Stratum, NH 03885, Phone: 800-258-0855

THE BODY SHOP:  This company has an activate self esteem campaign and some great ads.  Contact them at The Body Shop International Plc, Watersmead, Littlehampton, West Sussex BN17 6LS and see http://www.thebodyshop.com/bodyshop/values/activate_self_esteem.jsp?cmre=default-_-Footer-_-ValuesSelfEsteem

IMAGES OF SOME OF THE ADS TO SUPPORT